JiaYing Hair Dye
Latest News on Hair Dye: Natural Organic Hair Dyes Gain Momentum
Market Trends
Health and Safety as Top Priorities: Consumers are increasingly opting for ammonia-free and hypoallergenic hair dyes to minimize potential harm to the scalp and body.
Growing Demand for Personalization: With the rise of personalized expression, the range of hair dye colors is expanding. Some brands even offer personalized customization services, such as online color trials and custom dye formulation through apps.
Technological Innovations: Advances in technology have improved the color longevity and coverage of hair dyes. Additionally, AR color trial technology has greatly enhanced the consumer shopping experience.
Product Updates
Emergence of New Brands: Emerging brands are gaining market share with innovative product formulations and unique market positioning. For example, the Han Sens brand recently launched a new hair dye specifically designed for Chinese hair, emphasizing natural ingredients and low irritation.
Upgrades by Established Brands: Traditional hair dye brands are also updating their product lines to meet consumer demands for health and safety. Brands like Schwarzkopf have introduced more hair dyes containing hair care ingredients.
Regulatory Strengthening
Strict Quality Control: The National Medical Products Administration is intensifying its quality control over cosmetics. Recently, several hair dyes were found to have excessive levels of benzene and were deemed substandard, leading to severe penalties for the companies involved. This not only protects consumer health but also promotes the standardization of the industry.